Every service we provide is geared towards helping our clients retain and increase revenue. From raising brand awareness among mass audiences to running highly defined lead generation campaigns across many countries, we have the knowledge, expertise and tools to deliver. Our range of services include…
International media planning and buying
We are media-neutral and so are free to plan campaigns objectively across all forms of media including: Digital, Press, Out of Home, Broadcast and Ambient. We can also draw upon our unique learnings from literally thousands of campaigns we have run over the past fifteen years. Although we specialise in the technology and finance space, our media knowledge is not limited to the vertical media that serves these markets. We have developed a broad knowledge of all media that is consumed by technology and finance decision makers and consumers. Our buying power is greater than other specialist agencies as we are able to leverage the tremendous global spends of the Aegis network.
Lead Generation
We are currently one of the largest buyers of leads for technology and finance companies. We generate in excess of 15,000 leads per month for our clients and have consistently exceeded lead goals set. Our aim is always to balance an aggressive cost per lead with the very highest rates of conversion. We employ a specialist lead generation team working closely with our media teams to ensure we keep abreast of the very latest developments via partners such as Eloqua and Marketo. We can also help with asset creation and development, engagement mapping, trans-creation, lead management and nurture to ensure the greatest possible efficiencies and conversion to business.
Research
The Aegis group invests heavily in a wide range of global media research and our planners are able to access this resource on behalf of our clients. Much of it is proprietary - such as CCS - and so is only available to Aegis companies. It allows us to better understand the socio-economics, demographics, behaviour and media consumption of a wide range of target audiences relevant to technology and finance companies and so make best use of our clients’ budgets.
Search, Optimisation and Reporting
We have vast experience of running digital campaigns and were one of the first specialist agencies to invest in the tools to ensure that these campaigns are truly optimised. We work very closely with our award-winning sister agency iProspect - one of the world’s leading digital performance agencies. This enables us to run comprehensive search campaigns - both PPC and SEO - and to continually optimise digital campaigns. We can apply the very latest market developments in all areas of digital advertising and performance. We have also developed a wide range of reporting models to help our clients monitor the influx of leads and so ensure timely and effective follow up.